Updatrr Feature
Reduce RTO for Your Shopify Store with WhatsApp Automation
Return to Origin is one of the biggest cost drains for Indian D2C brands. Updatrr helps you confirm orders, verify addresses and call customers before shipping.
How it works
Three steps to get started
COD order placed
Updatrr detects the order and triggers a multi-step confirmation flow automatically.
WhatsApp confirmation + address check
Customer confirms the order and verifies their delivery address — all inside WhatsApp.
AI voice call for high-value orders
For high-value COD orders, Voice AI agents call the customer directly to confirm — reducing no-shows at delivery.
Why Updatrr merchants love it
- ✓
Confirm orders before they go to the logistics partner
- ✓
Address verification reduces wrong-address returns
- ✓
Voice AI calls for high-value orders add a human touch
- 50%
RTO reduction reported by Updatrr merchants
- ✓
Every confirmation is logged — full audit trail
“COD confirmation used to be a daily headache. Now Updatrr handles it automatically and our RTO dropped by half. Setup took less than 20 minutes.”
MPMeera Patel
Operations Head, Kasturi Organics
Frequently asked questions
What is RTO and why does it matter for Shopify stores?▾
RTO (Return to Origin) happens when a shipment can't be delivered and comes back to you. You pay for forward and reverse shipping, lose the product in some cases, and the customer never pays for COD. High RTO can erode 10-15% of revenue for Indian D2C brands.
How much can I realistically reduce RTO with Updatrr?▾
Results vary by product category and customer segment. Updatrr merchants typically report 30-60% reduction in RTO after enabling COD confirmation and voice calling for unconfirmed orders.
Does Updatrr integrate with logistics partners like Shiprocket or Delhivery?▾
Updatrr integrates directly with Shopify. When a customer cancels during confirmation, the order status in Shopify is updated, which flows to your connected logistics partner automatically.
Related features
Ready to try it free?
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